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10 reasons why the iPhone might flop
On the 9th of January Apple announced the the long-waited iPhone. Packing up to 8 GB of memory, a 3,5 inch touch screen with a virtual keyboard, Wi-Fi capabilities and running Apple’s OS X software the...
View ArticleThe ROI of Blogging
Many people predict that blogs will invade the corporate world over the next years, and Forrester Research seems to embrace the idea. They recently released, in fact, a market research titled “The ROI...
View ArticleHow to turn a weakness into a strength
How do you turn a weakness into a strength? In one word: marketing. I had already read some stories about Arnold Schwarzenegger, but the one about his initial venture on the bricklaying business was...
View ArticleBranding the iPhone
Apple’s iPhone has been at the center of the stage for the last couple of months. One of the most discussed aspects of the overall strategy around the device is the branding. Some experts argue that...
View Article10 Marketing Tips from Strippers
There is an interesting – let alone funny – article over the Wise Camel blog titled “10 Sales and Marketing Tips I learned from Strippers.” Check out the first point: 1. Give them something for nothing...
View ArticleWhat do Google, Apple and Harley Davidson have in common?
Lets start with the last one. Someone who in 1986 invested $10,000 on Harley Davidson would find himself with almost $2 billion as of today. Quite astonishing for a motorcycle manufacturer right? Well,...
View ArticleTop 10 Marketing Trends
Marketing is changing a lot lately. Just think about blogs, social networks and the like. What should we expect for 2007 though? The Marketing and Strategy Innovation blog has a nice article covering...
View Article12 Consumer Values for Innovation
Understanding what the customer care about is a good starting point to innovate. The Logic+Emotion blog has a nice article outlining 12 consumer values to drive technology-related products and service...
View ArticleFree, as long as you watch my ads
There is a growing trend towards free products or services that are based on advertising revenue. Just think about all the Internet portals, Web 2.0 companies and the like. Some time ago Eric Schmidt...
View ArticleWhy Starbucks is not present in Italy?
When Howard Schultz became the President and CEO of the Starbucks Corporation in 1987 the company was selling basically whole-bean coffees, and it counted dozens of stores across the United States....
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